Brittany Leitner
Instagram/@iwona_grabowska_makeup_photo
Halloween is the perfect time to let your freak flag fly…and your makeup skills flourish. In fact, if you don’t want to shell out a ton of extra cash on an outfit for your costume, doing a full face of Halloween makeup can be an affordable way to totally transform yourself without having to spend serious cash. Of course, we’re partial to makeup play and experimentation during any holiday, but during Halloween, you can truly experiment and dabble in bright colors, eye paints, glittery looks, and so much more.
If you want to transform yourself this Halloween 2025, we have a few ideas to help get you started. Below is a mix of trending characters that dominated the zeitgeist in 2025, and a few older classics that are perfect to recreate at home. So, get out your makeup brushes and your collection of eye palettes and try one of these 49 looks.
It's about glam time you treated yourself.
Clueless over your Halloween look this year? As if! Clueless just celebrated its 30-year anniversary this year, so you can celebrate by paying homage to some of the movie’s iconic looks. Take a page from @davidlopezzz’s book and whip up your own version of Cher’s quintessentially ‘90s getup. Bonus points if you have an old school cell phone too.
Everyone’s favorite toy has officially made it to the beautysphere. Dress up like the toy that took over the country and totally transform yourself with a full face of paint. The best part? When you’re painting your own Labubu look, you’ll get the color you were hoping for every time.
Please, please, please…try this makeup look for Halloween. Get Carpenter’s signature look with generous blush that comes over the nose, bushy brows, and an ultra soft contour—oh, and an epic blonde blowout. Bonus points if you wear a glittery one-piece and sky-high boots a la Sabrina.
Any makeup look from the princess of pop would be an instant crowd fave, but we’re partial to the video that started it all. With a little brown lip liner (a ’90s staple), a soft brown shadow, and pigtail braids, you’ll be ready for any Halloween karaoke that comes your way. If you need another example, try for the “Oops I Did It Again” look. All you have to do is pick up a red jumpsuit.
It wasn’t quite the song of the summer since it arrived in August, but Chappell Roan has done it again with her latest hit: “The Subway.” You’ll just need a pale white foundation with a powdery matte finish as your base. Top with soft blush, burgundy eye shadow, and a sultry red lip. And yes, red hair is a must.
Pat McGrath’s viral porcelain skin from Maison Margiela’s Couture Spring/Summer 2024 runway show was the makeup moment of the year. The secret to the glass-like finish? A thin layer of a peel-off gel face mask. It’s chic, unexpected, and guaranteed to look great in photos.
There’s no country singer nearer or dearer to our hearts than Dolly Parton. Aside from her signature towering blonde wig, recreate Dolly’s folky spirit with a ’70s-inspired eye (any pastel hue will do) and a bold lip.
The first installment of Wicked dominated the zeitgeist last fall, and Wicked: For Good comes out in November. Channel your inner Elphaba this spooky season with an all-over green skin tint, black lipstick, and a tall witch’s hat.
If green Elphaba makeup isn’t your jam, then Wicked’s Glinda is the Halloween makeup for you. This good-witch counterpart just needs as much pink as possible—on the eyes, cheeks, and lips. Top with as much sparkle as you deem fit.
It’s been 24 years (yes, really) since the Princess of Genovia graced our screens for the first time, but Mia Thermopolis’ makeup look is as timeless as ever with its soft-focus ’00s glam. Finish the look with a braided bun and crown. We’re not ready to move on to The Devil Wears Prada lore just yet, so celebrate your love of Anne Hathaway with this Disney classic.
Wednesday Season 2 is officially out in the world, and you can celebrate by giving a creative nod to its most iconic characters. Romantic and vampy, Morticia Addams is a classic Halloween look for good reason. Anjelica Huston’s goth-glam calls for powdery pale skin, smoky eyes, sharp black brows, and a deep red lip. Throw on your drapiest black maxi dress and a long black wig.
If you’re Moritica, ask your bestie if she wants to be Wednesday. Give this iconic Halloween costume an upgrade by channeling Jenna Ortega’s unique Wednesday Addams makeup look. Go heavy on the eyeliner, faux freckles, and moody deep red lip.
We love an out-of-the-box idea—like this glitzy Studio 54 disco makeup. Create a Twiggy-like eye with exaggerated lower lashes and floating liner above your crease, then fill in the negative space with mirrorball pieces and lash glue.
Best believe we’re trying out this look. Taylor Swift’s music video for her song “Bejeweled” has us swooning over everything that sparkles. Fans showed up at her Eras tour in bejeweled outfits of their own and were sure to deck out their eye looks with rhinestones and jewel-toned eyeshadow.
Romance, glamour, and plenty of melancholia to haunt your Halloween party plans. Live it up like Lana with a retro-inspired makeup look that includes a bold baby-blue eye, winged flicks of black eyeliner, and lots of inner angst. Find your alligator man for the perfect couples costume.
“And she was a fairy…” is one of our favorite TikTok sounds. Become your best ethereal self by playing around with this mystical look. We suggest adding rhinestones!
Love purple? Show it off as Ursula from The Little Mermaid. You’ll need a lot of body paint for this look, and patience as you blend from your face to your neck. If you don’t want to cover your arms, you can opt for a black long sleeve T-shirt. The blue eyeshadow, red lip, and mole really tie this look together and make it recognizable.
Jim Carrey’s role in The Mask is so iconic! Should you find yourself a yellow suit, this look is a must-try. You’ll need green face paint in a couple different colors to create the dimension of the mask with contouring and lines. Add in a maroon lip and the eye look of your choice.
Silver eye makeup is trending! Why not hop on the trend by being Cruella this Halloween? Add in some black and white accents and of course, winged eyeliner, for extra dramatic flair. Bonus points if you bring your dog along with you all night.
Another Disney classic. Test out your contour skills with this Pinocchio look—all you need is a couple complexion sticks in a variety of colors to get the wood-grain look of Pinocchio’s face. Pair it with a red lip and you’re good to go!
We love how much creativity shines through in pop art looks. But this is the first time we’ve seen something scary within the creative style! It feels very Tim Burton, and we love the cartoon colors this creator used.
Why be Bob Ross when you can be one of his coveted paintings? This creator is insanely talented, painting a whole world on themselves to create beautiful scenery. Carry around an artist palette and perhaps leave a piece of your canvas blank. If you have guests during a Halloween party, you can let them take a stab at the masterpiece themselves.
Here’s a cute Halloween-inspired eye look if you’re looking for something more subtle than scary. How cute are these tiny little ghosts created with liquid liners? The pearl accents make the perfect addition to this mini masterpiece.
After you watch Netflix’s new movie Blonde, take inspo from Ana de Armas as Marilyn Monroe with @misslaceynoel’s incredible makeup for Halloween. All you need is the white dress and a blonde wig and you’re set.
Turn your classic skull makeup up a notch with crystals, like @gemini.yinn did here. Use glitter glue to ensure they don’t move and mess up your hard work. This MUA used NYX PROFESSIONAL MAKEUP products for the skull details and we’re thinking that probably includes the brand’s Glitter Primer.
Arachnophobics, look away! Sure, you can make cute spider makeup by using black eyeliner with your nose for the base. Or you can get seriously spooky with @makeupmayralevg’s look featuring multiple eyes and serious fangs. Shudder.
Fans of the Shrek moves will recognize Princess Fiona right away with this unique Halloween makeup. @paola_mkeup used mostly body paint to create the look, which went all the way down her chest. Why paint one face when you can create four?!
Have a large black button laying around? Then this Disney Coraline makeup is totally do-able—with a little practice. MUA @makeupbyash.x used all makeup you might already have at home, including TOO FACED foundation and concealer and REVOLUTION PRO freckles and lashes. When finished, pop on the oversized button “in place” of your eye for the Insta.
This classic Disney character is surprisingly easy to recreate, which is why we love it for a last-minute Halloween makeup look. After securing a black wig and faux lashes, make sure you have the perfect apple-red lipstick. We especially love BEAUTY FOR REAL Lip Cream + Color in Really Red.
Creator @b_dockk writes she feels like a Candy Land character in this purple-and-pink makeup and we can’t think of a better description. We’re seeing a modern Sugarplum Fairy and we can’t wait to take inspo for this Halloween.
Horror movie fans often skip the cat makeup and the Disney tutorials for something a bit scary—like Freddy Krueger. We can’t get over how realistic @jessicaslipstickscience’s recreation is, right down to the “bloody” eyes and that iconic hat.
By using neon green pigment, @sapplesauce666’s makeup literally glows in the dark. Surprise your friends by using this color to create a variety of looks, such as a creepy skull or colorful doll.
Unfortunately, haunted dolls are trending. Dress up at your own risk! The scary doll from the 2014 horror movie of the same name is a surprisingly easy makeup costume. Just ask @yolizart_beauty. You don’t need special Halloween makeup to create the doll look. This creator used TARTE COSMETICS Tarteist Creamy Matte Lip Paint in XOXO for the lipstick and the dripping “blood” and L.A. GIRL PRO.color Foundation Mixing Pigment in White to craft the lifelike details.
Nightmare Before Christmas’ Sally has the features of a doll so if you can nail that makeup, you’re halfway there. Add teal blue face paint and a red wig like @makeup.byamberpaige and you’re ready for a Halloween party.
Baker’s butterfly eyes look really intricate and complicated, but trust us, they’re easier to recreate at home than you think. Pack on your blue and purple shadows around your eyes in a sideways heart shape, blending as you go. Next, use an inky black liner to line your eyes and create the wing shape and veining. Add some dots using a white liquid liner, then finish with a few swipes of a volumizing mascara and peach blush. Want to take it to the next level like Baker? Pop on a matching lip. Bonus points for a purple wig and contacts!
2021 was all about tie dye. Keep the look alive with @beautybyablondie's tie-dye eye makeup. You can use any colors you have at home for this eye look, or grab a pack of multi-color face paint at any Halloween store.
If there was ever a more ethereal Halloween makeup look, we haven’t seen it. The great news is that you probably already own all the makeup you need to recreate this flower crown fawn from @keikolynn at home, like bronzer. If you don’t have white eyeliner on hand, we suggest ESSENCE COSMETICS Kajal Pencil in White.
We’re picking up on a Halloween makeup trend here. Only this time, @glambyzoelee is wearing the butterflies in her hair. Create a matching makeup look, and you’ll be an instant flower child. It all starts with a sunset eye makeup look and some faux freckles.
@pomaq’s galaxy-inspired glam is giving us major Zenon: Girl of the 21st Century vibes (where’re all my ‘90s kids at?!). This costume idea is best done with various shades of shimmer eyeshadow and a holographic highlighter. OFRA COSMETICS Highlighter in Blissful is a great option with its illuminating pearl pigments.
Equal parts scary and sultry, @chrisspy nailed this modern take on a classic Halloween makeup look. You pretty much just need black and white eyeshadow or face paint to create skull makeup. We love that she added a smokey eye to the mix.
Break out the fake blood. OK, you don’t have to have SFX skills to nail this vampire look. You can use red lipstick! It wouldn’t be Halloween without a classic vampire costume, after all. But we wouldn’t be IPSY if we didn’t make it a little glam. Peep this smoky eye and red lip take on vampire Halloween makeup.
Elphaba wishes her green glam was this gorge. @baileysarian’s alien Halloween look is out of this world...literally. If you want to recreate, you’re going to need a lot of green face paint and a really good black eyeliner—ideally, a liquid eyeliner.
Want to give illusion makeup a go this Halloween? Pop art lips (like this look from @chloeybeauty) are the perfect place to start. Chances are, you have a pink lipstick at home. Instead of using black and white eyeliner to finish the look, we recommend choosing a product that’s approved for use around the mouth—just for safety’s sake! Halloween stores will have options but brands like NYX Professional Makeup do too.
@marinamamic’s take on Bratz Doll makeup is especially eye-catching. You need a bit of skill for this makeup tutorial or a lot of patience. The key to this makeup is how large the eyes look when your real eyes are closed. Because of that, it’s pretty much all drawing with various eyeliner shades.
Who knew extreme weather could look so cool?! @lenaaleew put her skills to work to create this stormy (not Stormi) look. It looks like she used a few eyeshadow palettes, black and white eyeliner, and two lipsticks to nail the makeup.
@aureliamaemakeup used her SFX skills to create this scary—but funny—Halloween costume. You don’t even have to worry about what you wear. This makeup is all the costume you need.
If you watched the new Scarlett Johansson Jurassic Park flick this summer, this makeup tutorial is perfect for you. @emerald_alicemakeup’s shimmery green makeup seriously resembles a dinosaur’s scales without using SFX products.
Tap into your inner artist because @kickiyangz’ playful, Keith Haring-inspired makeup is a great way to get the creative juices flowing. You’ll def want to have high-performance cream pigments and a liner brush (or felt tip liner like IL MAKIAGE Black Card Waterproof Liquid Eyeliner) for the detail work.
If you want to get *extremely* specific yet instantly recognizable, opt for an early aughts award show look. Transform into Christina Aguilera—AKA Xtina—with a glossy lip and brown liner combo, two-tone hair, and, perhaps the scariest feature on this list, the infamous skinny brow.
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